Welcome

user guideAAM Design is a technical communications consultancy run by Andrew Allen Moore. As a Technical Author (Technical Writer), I have over 20-years' experience creating technical publications, corporate literature and training documentation for engineering and technology companies and information-driven organisations.

Customers

Here are some of the companies and organisations I have had the pleasure of working with:

Information Design Approach

As a writer with an engineering background, I endeavour to design documents that look good AND communicate effectively. Every document is treated as an 'information design' task, rather than just 'technical writing' (focusing on content) or 'graphic design' (focusing on presentation), to ensure your document delivers your message to your intended audience.

Aims

As a professional document designer, I focus on providing:

  • Clear Structure - to help your readers find the information they are searching for.
  • Concise Content - to inform your readers efficiently and effectively.
  • Captivating Format - to grab your readers' attention and gain their trust.

Ensuring Customer Satisfaction

I always ensure my customers maintain ownership of, and can use and update, the documents and templates I produce by providing them with master files AND deliverable PDFs. Document delivery on-time and to-budget is assured, as my customers always prefer to have a good document on-time, rather than a perfect one late.

Services

Follow the links below for more information about the services I offer.

Copywriting

  • Corporate brochures
  • Company procedures
  • Sales and Marketing literature
  • Scientific and technical journalism
  • Product datasheets
  • Web content

Desktop Publishing

  • Page layout design
  • Corporate styleguides
  • Document stylesheets
  • Document design
  • Formatting

Graphic Design

  • Typography
  • Brochures
  • Page layout design
  • Logo design
  • Business/personal letterheads

Editing

  • Document proofreading
  • Article copy-editing
  • Document rewriting
  • Web content rewriting
  • Academic proofing
  • UK/US proofreading

Technical Authoring

  • Instructional design
  • Technical/scientific writing
  • User/operator guides
  • Servicing manuals
  • Quick reference guides
  • Online help (RoboHelp)

Illustration

  • Infographics
  • Functional diagrams
  • Product views
  • Display boards
  • Installation diagrams
  • Web graphics

Training & Education

  • Training modules/materials
  • e-learning modules
  • Museum, gallery and exhibition guides
  • Study packs, artist biographies
  • PowerPoint presentations

Photography

  • Product photography
  • Instructional photography
  • Photo-retouching
  • Web images
  • Screenshots

"Employing a Technical Author directly is a bit like employing a Carpenter to build a kitchen: it enables you to create a custom quality product at less than high street prices."

Contacting AAM Design

If your company or organisation needs professional document design, you can hire me on a freelance or contract basis. I'll be happy to give you a fixed-price quote or an hourly/daily rate.

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